Capitol Brand + More
This page features a collection of diverse initiatives spanning comprehensive brand transformation, strategic sales and marketing enhancements, UX/UI design for internal software and clients, and a complete talent strategy overhaul focused on recruitment and retention.
Select a project below to explore the individual case study.
Strategic software products
Diverse UX/UI design projects for internal software products and client-facing explorations.
Talent strategy overhaul
The project overhauled the recruitment, onboarding, and retention strategies, delivering video and print materials alongside an improved employee culture program to address competitive hiring challenges.
Capitol Print Shop
The end-to-end service design of an integrated in-house print shop, transforming user research and stakeholder interviews into a fully operational production ecosystem. This involved everything from facility spatial design and equipment procurement to the architecture of the cost structures, inventory systems, and fulfillment workflows.
Total brand transformation
Unified the brand with a versatile new logo and a comprehensive branding package spanning print, digital, and environmental collateral for their new distribution center.
Growth marketing initiatives
Revitalized and created new sales and marketing programs, encompassing comprehensive overhauls of catalogs, customer communications, events, and strategic processes.
